Open innovation application comparative analysis for Canadian and Spanish wine producing companies

Abstract

This project is the second part of a comparative analysis on the degree of application and maturity of open innovation strategies between Canadian and Spanish wine producing companies. The first part of this work is a study of the existing relevant literature, concerning the open innovation and methods to measure its level of application in companies. This is followed by the development of an online survey to assess the degree of fulfilment of open innovation activities of a company and the building of a database of possible participants from Canada and Spain. This survey will allow acquiring data from a higher number of participants than the previous study so that the results obtained are more accurate and representative of the wine industry of both countries. The examination of the results will bring out the different approaches regarding open innovation of the Canadian and the Spanish wine producing companies.