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Segmentación of users of a technological company according to their perception of the service received
| dc.contributor | Vellido Alcacena, Alfredo |
| dc.contributor.author | Bruna Camprodón, Albert |
| dc.contributor.other | Universitat Politècnica de Catalunya. Departament de Ciències de la Computació |
| dc.coverage.spatial | east=-3.7492200000000366; north=40.46366700000001; name=Autopista de Circunvalación M-30, 28023 Madrid, Espanya |
| dc.date.accessioned | 2017-07-20T06:57:05Z |
| dc.date.issued | 2017-06-26 |
| dc.identifier.uri | http://hdl.handle.net/2117/106625 |
| dc.description | In brief, t he objective of this project is to predict whether a customer will be p romoter or detractor of the brand under study from the experience of the service received in the industrialized repair activity in the Iberian Peninsula. This experience is measured through a real survey that provides us with quantitative data. These data are used as a basis for a segmentation of customers using pattern recognition techniques that will be used for the prediction of the customer’s proclivity to recommend the brand. |
| dc.language.iso | eng |
| dc.publisher | Universitat Politècnica de Catalunya |
| dc.subject | Àrees temàtiques de la UPC::Informàtica::Sistemes d'informació::Bases de dades |
| dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Gestió de la qualitat |
| dc.subject.lcsh | Pattern recognition systems |
| dc.subject.lcsh | Market segmentation |
| dc.subject.lcsh | Mineria de dades |
| dc.title | Segmentación of users of a technological company according to their perception of the service received |
| dc.type | Bachelor thesis |
| dc.subject.lemac | Reconeixement de formes (Informàtica) |
| dc.subject.lemac | Segmentació de mercat |
| dc.subject.lemac | Data mining |
| dc.identifier.slug | 320-128103 |
| dc.rights.access | Restricted access - author's decision |
| dc.date.lift | 10000-01-01 |
| dc.date.updated | 2017-07-17T09:16:21Z |
| dc.audience.educationlevel | Grau |
| dc.audience.mediator | Escola Superior d'Enginyeries Industrial, Aeroespacial i Audiovisual de Terrassa |
| dc.audience.degree | GRAU EN ENGINYERIA DE SISTEMES AUDIOVISUALS (Pla 2009) |