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dc.contributor.authorPuglisi, Silvia
dc.contributor.authorRebollo Monedero, David
dc.contributor.authorForné Muñoz, Jorge
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Telemàtica
dc.identifier.citationPuglisi, S., Rebollo-Monedero, D., Forne, J. On web user tracking of browsing patterns for personalised advertising. "International Journal of Parallel, Emergent and Distributed Systems", 19 Febrer 2017, p. 1-20.
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Parallel, Emergent and Distributed Systems on 19/02/2017, available online:
dc.description.abstractOn today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users’ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track users’ behaviour across their product network. For application providers this means tracking users’ actions within their platform. For third-party services following users, means being able to track them across different websites and applications. It is well known how, while surfing the Web, users leave traces regarding their identity in the form of activity patterns and unstructured data. These data constitute what is called the user’s online footprint. We analyse how advertising networks build and collect users footprints and how the suggested advertising reacts to changes in the user behaviour.
dc.format.extent20 p.
dc.subjectÀrees temàtiques de la UPC::Enginyeria de la telecomunicació
dc.subject.lcshElectronic data processing
dc.subject.otherprivacy metrics
dc.titleOn web user tracking of browsing patterns for personalised advertising
dc.subject.lemacProcessament òptic de dades
dc.contributor.groupUniversitat Politècnica de Catalunya. ISG - Grup de Seguretat de la Informació
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
dc.description.versionPostprint (author's final draft)
upcommons.citation.authorPuglisi, S., Rebollo-Monedero, D., Forne, J.
upcommons.citation.publicationNameInternational Journal of Parallel, Emergent and Distributed Systems

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