Importation of lighting fixtures and lighting design office alliance in Saudi Arabia
Document typeMaster thesis
Rights accessRestricted access - author's decision
The objective of this project will be forming a company in which it commercializes for lighting products and fixtures that are Medium/High standard, imported from Spain and Europe to Saudi Arabia, and offering the service of designing and installation in addition to the offered products. The objective of the study of this project centers in analyzing and optimizing the actual demand of the lighting fixtures and products in Saudi Arabia, searching and entering the market competitively with the European products. In this project, first I analyzed which are the products of illumination most desired and wanted in the Saudi Arabian market, focusing on Medium/High class, then I studied the origin of these products and concluded that most of them are produced in china, then I analyzed the possibility of introducing offers from the Spanish/European market to the Saudi market. In elaboration of the project, I have contacted and visited various companies and suppliers of illumination fixtures in Barcelona, Madrid, and Valencia. However, LDT is currently affirmed of distributing products from one company (Hidalgo’s). and the rest of the other suppliers are still in negotiation. In the end, the project aims to dictate the viability of the company that promises to be the point of reference when it comes to Lighting Fixtures and Lighting Design, Design in the Kingdom of Saudi Arabia for a medium/high class.
SubjectsNew business enterprises, Business planning, Market surveys, Empreses -- Creació -- Aràbia Saudita, Empreses -- Planificació -- Aràbia Saudita, Mercat -- Anàlisi -- Aràbia Saudita
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