Study of a marketing based solidary application
Development of a new solidary marketing tool - Joaquim Sant.pdf (5,067Mb) (Restricted access) Request copy
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Tutor / director / evaluatorGarola Crespo, Àlvar
Document typeMinor thesis
Rights accessRestricted access - author's decision
In this study I present a personal idea: A marketing tool mobile application that generates funds for social projects. The idea can be extended to other devices. As a student of civil engineering from 2008, I was living in the university a huge economic crisis while Android mobiles appeared, in October 2008, and became incredibly popular to have internet in the phone, download applications etc. Mobile devices are a great source of opportunities, and social projects need now more than ever, the support of the individual people, to obtain funds, due to the public crisis. Matching the opportunities and the needs I had the idea of this application. First we introduce the marketing and the NOG’s that develop social programs. The application idea is presented with the explanation of similar cases, strengths, weakness and a technical feasibility study using Android as operating system. The economic analysis consist in the evaluation of marketing costs, analyzing the prices of publicity, and a profitability study that set the budget and requirements in terms of cash flow, to make the application successful. The nature of the costs is presented, and we try to translate the requirements in a user’s scale, estimating a minimum cash inflow for each user. After the study we developed a prototype of the application, and explained the deployment stages to follow, and main topics to care about while deploying the application.
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