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dc.contributor.authorEscobar Gonzalez, Cristina
dc.contributor.authorGil Roig, José María
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Agroalimentària i Biotecnologia
dc.date.accessioned2017-03-08T10:51:38Z
dc.date.available2017-07-01T00:30:43Z
dc.date.issued2016-12-30
dc.identifier.citationEscobar, C., Gil, J. Marketing channels for small wineries: a means – end chain approach.. "New Medit", 30 Desembre 2016, vol. 15, núm. 4, p. 33-41.
dc.identifier.issn1594-5685
dc.identifier.urihttp://hdl.handle.net/2117/102116
dc.description.abstractThe wine sector in Catalonia (Spain) is clearly dual: there are some big companies that contrast with the many small wineries that face difficulties to remain profitable. For these wineries, gaining access to the markets is of paramount importance. Our work explores the distributor’s main business motivations, and the possibilities to pursue these in their business relationships with the wineries. To tackle this issue we carried out a vertical differentiation of the service “wine supply” by means of the Means-End Chain approach. Results show that a trustful relationship with the winery is the main central issue for wine distributors, while wine quality is the winery’s key attribute. Furthermore, the winery’s own will to access the market and to develop marketing strategies is also of great importance for the wine distributor.
dc.format.extent9 p.
dc.language.isoeng
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Enginyeria agroalimentària::Indústries agroalimentàries::Begudes
dc.subject.lcshWineries
dc.subject.otherWine
dc.subject.otherSpain
dc.subject.otherMeans-End chain
dc.titleMarketing channels for small wineries: a means – end chain approach.
dc.typeArticle
dc.subject.lemacVi -- Indústria i comerç -- Catalunya
dc.contributor.groupUniversitat Politècnica de Catalunya. CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari
dc.rights.accessOpen Access
local.identifier.drac19688951
dc.description.versionPostprint (author's final draft)
local.citation.authorEscobar, C.; Gil, J.M.
local.citation.publicationNameNew Medit
local.citation.volume15
local.citation.number4
local.citation.startingPage33
local.citation.endingPage41


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Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain