2013, vol. 3, núm. 1
Summary
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An empirical investigation into the changing visual identity of full service and low cost carriers, 2000 vs. 2012
(Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2013-12)
Article
Open AccessPurpose: This paper reports on the findings of an analysis of the visual branding of over 630 airline tail fins as they appeared in 2000 and 2012. Design/methodology: Unlike existing studies of airlines’ visual identities ... -
Investigating the effects of sales promotions on customer behavioral intentions at duty-free shops: an Incheon International Airport case study
(Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2013-12)
Article
Open AccessPurpose: This paper seeks to investigate the effects of sales promotions at airport duty-free shops by testing a conceptual model that considers price, coupons, free gifts, points, satisfaction, value, image, and behavioral ... -
Important influencing factors analysis of airport sustainable development capacity: the case of China
(Escola Tècnica Superior d'Enginyeries Industrial i Aeronàutica de Terrassa. Universitat Politècnica de Catalunya, 2013-12)
Article
Open AccessPurpose: This paper seeks to define and build the formation mechanism for airport sustainable development capacity. Design/methodology/approach: Structure Equation and System Dynamic Model are used to research the ...
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