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dc.contributor.authorDongpo, Xiao
dc.contributor.authorZhang, Zhenji
dc.contributor.authorGuan, Xiaolan
dc.date.accessioned2013-01-21T16:36:52Z
dc.date.available2013-01-21T16:36:52Z
dc.date.issued2012-12
dc.identifier.citationDongpo, Xiao; Zhang, Zhenji; Guan, Xiaolan. Network value and optimum analysis on the mode of networked marketing in TV media. "Journal of Industrial Engineering and Management", Desembre 2012, vol. 5, núm. 2, p. 509-517.
dc.identifier.issn2013-0953
dc.identifier.urihttp://hdl.handle.net/2099/12967
dc.description.abstractPurpose: With the development of the networked marketing in TV media, it is important to do the research on network value and optimum analysis in this field. Design/methodology/approach: According to the research on the mode of networked marketing in TV media and Correlation theory, the essence of media marketing is creating, spreading and transferring values. The Participants of marketing value activities are in network, and value activities proceed in networked form. Network capability is important to TV media marketing activities. Findings: This article raises the direction of research of analysis and optimization about network based on the mode of networked marketing in TV media by studying TV media marketing Development Mechanism , network analysis and network value structure.
dc.format.extent9 p.
dc.language.isoeng
dc.publisherSchool of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC)
dc.rightsAttribution-NonCommercial 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Economia sectorial
dc.subject.lcshTelevision -- Marketing
dc.subject.otherTV media
dc.subject.otherNetworked Marketing
dc.subject.otherNetwork analysis
dc.subject.otherNetwork value and optimization
dc.titleNetwork value and optimum analysis on the mode of networked marketing in TV media
dc.typeArticle
dc.subject.lemacTelevisió -- Màrqueting
dc.identifier.dlB-28744-2008
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
upcommons.citation.authorDongpo, Xiao; Zhang, Zhenji; Guan, Xiaolan
upcommons.citation.publishedtrue
upcommons.citation.publicationNameJournal of Industrial Engineering and Management
upcommons.citation.volume5
upcommons.citation.number2
upcommons.citation.startingPage509
upcommons.citation.endingPage517


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Except where otherwise noted, content on this work is licensed under a Creative Commons license: Attribution-NonCommercial 3.0 Spain