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dc.contributor.authorOhvanainen, Jukka
dc.contributor.authorHietikko, Esa
dc.date.accessioned2012-10-31T12:33:26Z
dc.date.available2012-10-31T12:33:26Z
dc.date.issued2012-04
dc.identifier.citationOhvanainen, Jukka; Hietikko, Esa. Building competitive advantage through platform-based product family thinking: Case powerpacks. "Journal of Industrial Engineering and Management", Abril 2012, vol. 5, núm. 1, p. 180-197.
dc.identifier.issn2013-0953
dc.identifier.urihttp://hdl.handle.net/2099/12686
dc.description.abstractPurpose: The purpose of this paper is to discuss through the main aspects and principles of successful platform-based product family development and management. For example car industry and car manufacturers take advantage of platform-based product families while solving the conflict of balancing between wide product variety and operational efficiency. This is a common dilemma also in some other manufacturing companies operating on versatile markets; how to serve individual customer needs with minimum development, manufacturing and service efforts? Product families are in this paper seen as an answer. Thus, the aim of this paper is to promote the adoption of often complex and risky product family development especially in technology and manufacturing focused companies. To be able to minimize risks and maximize the advantages companies need to understand the dynamics of the product family thinking presented in this paper. Design/methodology/approach: After a literature survey the main aspects and principles of the product family thinking are illustrated through a case example from a company designing and manufacturing hydraulic piling equipment. Findings: The case study shows that as universal practices are missing the “best practice” in product family development is always dependent on the nature of the company and its products. It is also evident that gaining long-term competitive advantage through product family thinking will not happen without continuous learning and investments in both time and resources. Originality/value: This paper presents the main aspects and principles of the platform-based product family thinking in a systematic and hierarchical manner by connecting together platforming, architecture design, strategic aspects and management perspectives.
dc.format.extent18 p.
dc.language.isoeng
dc.publisherSchool of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC)
dc.rightsAttribution-NonCommercial 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Competitivitat i innovació
dc.subject.lcshOrganizational effectiveness
dc.subject.otherProduct family, product platform
dc.titleBuilding competitive advantage through platform-based product family thinking: Case powerpacks
dc.typeArticle
dc.subject.lemacEficàcia organitzativa
dc.identifier.dlB-28744-2008
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
upcommons.citation.authorOhvanainen, Jukka; Hietikko, Esa
upcommons.citation.publishedtrue
upcommons.citation.publicationNameJournal of Industrial Engineering and Management
upcommons.citation.volume5
upcommons.citation.number1
upcommons.citation.startingPage180
upcommons.citation.endingPage197


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Except where otherwise noted, content on this work is licensed under a Creative Commons license: Attribution-NonCommercial 3.0 Spain