The paper analyzes and investigates the potentials and limitations of public spaces in cities’ coasts of Montenegro in a mountainous and coastal context. Emphasis is placed upon the littoral. New criteria for the study of public open space and revitalizing environment models in the context of establishing a balance between the natural and built, are being explored and defined, as well bringing about the attractiveness which is necessary for the development of tourism as the main economic activity in Montenegro. The diversity of beaches, their potential as well as natural values and geographical specificity of the Montenegrin space, require thoughtful engagement in the shaping and development of a touristic environment. Montenegro has not used the potentials of public spaces of the coast. A lack of harmony and order is expressed, as well as the small number of attractive contents in multiple segments. The intensive construction, mass tourism, degradation and devastation of space at the beginning of the 21st century point out the need for a solid strategy for reconstruction and sustainable development of the area.