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dc.contributor.authorGarcía García de León, Aurora
dc.date.accessioned2012-10-03T14:31:57Z
dc.date.available2012-10-03T14:31:57Z
dc.date.issued2012-01
dc.identifier.citationGarcía García de León, Aurora. City branding strategies of Hermosillo: reflections of culture, heritage, identity, and tourism in the political institutions. A: Conference of the International Forum on Urbanism. "6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener". Barcelona: IFoU, 2012, p. 1-10.
dc.identifier.isbn978-84-8157-620-7
dc.identifier.urihttp://hdl.handle.net/2099/12592
dc.description.abstractLatin American metropolises have recently joined the worldwide competition of being consolidated as a touristic attraction and a venue for international events, but many of them are not prepared for such competition. City branding seeks to promote their identity, heritage and cultural resources to attract tourism. But sometimes marketing strategies are not the most appropriate or those assets are promoted in an artificial way by institutions that don’t seem to know certainly what they want to convey, such as Hermosillo case. The key purpose of this paper is to analyze and redefine those fundamental concepts that we noticed are mistakenly raised and promoted by these institutions’ stratums. Thus, through this reflection we suggest that the implementation of strategies seem to be prefabricated formula. It is valid to promote cultural tourism in a restricted social context? What does Hermosillo needs to ensure a genuine local development without been excluded of international recognition?
dc.format.extent10 p.
dc.language.isoeng
dc.publisherInternational Forum on Urbanism
dc.publisherEscola Técnica Superior d'Arquitectura de Barcelona
dc.relation.ispartofInternational Forum on Urbanism. Conference (6a: 2012: Barcelona)
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/
dc.subjectÀrees temàtiques de la UPC::Urbanisme::Aspectes socials
dc.subject.lcshTourist trade and city planning -- Mexico -- Hermosillo
dc.subject.lcshTourism -- Marketing -- Mexico -- Hermosillo
dc.subject.lcshCultural property -- Mexico -- Hermosillo
dc.subject.otherCity branding
dc.subject.otherCultural tourism
dc.subject.otherUrban policy
dc.subject.otherHermosillo
dc.titleCity branding strategies of Hermosillo: reflections of culture, heritage, identity, and tourism in the political institutions
dc.typeConference report
dc.subject.lemacTurisme i urbanisme -- Mèxic -- Hermosillo
dc.subject.lemacTurisme -- Màrqueting -- Mèxic -- Hermosillo
dc.subject.lemacPatrimoni cultural -- Mèxic -- Hermosillo
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
upcommons.citation.authorGarcía García de León, Aurora
upcommons.citation.contributorConference of the International Forum on Urbanism
upcommons.citation.pubplaceBarcelona
upcommons.citation.publishedtrue
upcommons.citation.publicationName6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener
upcommons.citation.startingPage1
upcommons.citation.endingPage10
upcommons.ordre85


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Except where otherwise noted, content on this work is licensed under a Creative Commons license: Attribution-NonCommercial-NoDerivs 3.0 Spain