Cultural tourism in fragile institutional contexts: project for cultural routes in Tierra del Fuego

Abstract

The following paper presents a project of Cultural Routes designed for the Chilean Tierra del Fuego, linked to promoting tourism and boosting the economy, through the development of a specific high standard tourism offer, linked to its natural and cultural heritage, with the purpose of capturing the potential income generation for Chile. The project had as main goal to enhance the competitiveness of the tourism sector of special interests in Tierra del Fuego, a key sector of Southern Patagonia, through the dissemination and transfer of technologies and knowledge, acquired in over 10 years of research and projects, onto the territory and local agents. These Cultural Routes build an innovative offer, capable of structuring the diverse touristic resources and strengthening the basis for the development of a new stage of national and international tourism market, located on the southern extreme of Chile and America.