Networking of spa resorts: the case study of Serbian Central Region

Abstract

Report on the development of Serbia in 2009 indicates that the main feature of the regional development is distinct territorial unevenness caused by numerous factors of economic, demographic and social character. Supported with the fact that Serbia lies on the lakes of mineral waters, the analysis also showed it has potential in natural resources, suitable for development of continental tourism. However, the Serbian tourism products are not adequately developed or commercialized on the international tourism market. Contemporary flows in world tourism industry define new profile of tourists, with a focus on visitors who belong to the leading development category of the population. Thus, users are representatives of the creative class. This implies instant holiday for the purpose of conferences, team building or just exchange of views in an informal setting. In accordance with that, this paper examines contents and activities that will have the power of attracting and networking them. In addition to that, the paper will examine new ways of treating and promoting spa tourism and possibilities of its improvement.