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dc.contributor.authorAlifragkis, Stavros
dc.identifier.citationAlifragkis, Stavros. Branding the "White City": touristic films and the portrayal of modern Athens in the 1950s and 1960s. A: Conference of the International Forum on Urbanism. "6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener". Barcelona: IFoU, 2012, p. 1-10.
dc.description.abstract"White City", Christian’s documentary commissioned by the Greek National Tourism Organisation, emphasises the bright sun and the bright marble so as to rebrand the Greek capital as a modern tourist utopia. The cinematic portrayal of modern Athens in touristic films offers a rich cultural database for drawing conclusions about film-induced tourism and city branding policies for the metropolis of the future. Investigating the processes involved in reinventing identities for historical cities, via the moving image, for the tourist, lies at the very heart of this paper’s aims. This analysis proposes a toolkit for tracing transformations that have to do with the shifting mentality of the times: moving from culture to recreation. Architecture portrayed in touristic films provides a familiar backdrop for the international audience and propagandises national continuity. Christian’s film is used advisedly as it proposes a critical reconsideration of policy-making for the branding of historic cities and mature destinations.
dc.format.extent10 p.
dc.publisherInternational Forum on Urbanism
dc.publisherEscola Técnica Superior d'Arquitectura de Barcelona
dc.relation.ispartofInternational Forum on Urbanism. Conference (6a: 2012: Barcelona)
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.subjectÀrees temàtiques de la UPC::Urbanisme::Aspectes socials
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Màrqueting
dc.subject.lcshTourist trade and city planning -- Greece -- Athens
dc.subject.lcshTourism -- Marketing -- Greece -- Athens
dc.subject.otherCity branding
dc.subject.otherFilm-induced tourism
dc.subject.otherCreative geography
dc.titleBranding the "White City": touristic films and the portrayal of modern Athens in the 1950s and 1960s
dc.typeConference report
dc.subject.lemacTurism i urbanisme -- Grècia -- Atenes
dc.subject.lemacTurisme -- Màrqueting -- Grècia -- Atenes
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
upcommons.citation.authorAlifragkis, Stavros
upcommons.citation.contributorConference of the International Forum on Urbanism
upcommons.citation.publicationName6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener

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