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dc.contributor.authorCócola Gant, Agustín
dc.identifier.citationCócola Gant, Agustín. Citymarketing, tourism and posmodern architecture in Barcelona: some social consequences. A: Conference of the International Forum on Urbanism. "6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener". Barcelona: IFoU, 2012, p. 1-9.
dc.description.abstractIn the global world, investors and tourists choose their markets and their destinations based on competitive conditions and attractive features of the territory. Today cities compete with every other in order to attract flows of capital, tourists and new residents, so urban management has copied traditional companies’ tools. Actually the urban marketing has created brands with cities, and has associated one image and values. The article analyzes the function of the postmodern architecture in the branding of the city, because has an influence about his image, about his cultural values associated and about the gentrification of his neighbourhood, that is about the expulsion of marginal people from the city centre. It analyzes, so, the planning of cultural resorts created like competitive advantages.
dc.format.extent9 p.
dc.publisherInternational Forum on Urbanism
dc.publisherEscola Técnica Superior d'Arquitectura de Barcelona
dc.relation.ispartofInternational Forum on Urbanism. Conference (6a: 2012: Barcelona)
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Spain
dc.subjectÀrees temàtiques de la UPC::Urbanisme::Aspectes socials
dc.subject.lcshTourist trade and city planning -- Spain -- Barcelona
dc.subject.lcshCities and towns -- Marketing -- Spain -- Barcelona
dc.subject.lcshGentrification -- Spain -- Barcelona
dc.subject.lcshArchitecture, Postmodern -- Spain -- Barcelona
dc.titleCitymarketing, tourism and posmodern architecture in Barcelona: some social consequences
dc.typeConference report
dc.subject.lemacTurisme i urbanisme -- Catalunya -- Barcelona
dc.subject.lemacCiutats -- Màrqueting -- Catalunya -- Barcelona
dc.subject.lemacGentrificació -- Catalunya -- Barcelona
dc.subject.lemacArquitectura postmoderna -- Catalunya -- Barcelona
dc.description.peerreviewedPeer Reviewed
dc.rights.accessOpen Access
local.citation.authorCócola Gant, Agustín
local.citation.contributorConference of the International Forum on Urbanism
local.citation.publicationName6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener

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Except where otherwise noted, content on this work is licensed under a Creative Commons license : Attribution-NonCommercial-NoDerivs 3.0 Spain