Citymarketing, tourism and posmodern architecture in Barcelona: some social consequences

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Document typeConference report
Defense date2012-01
PublisherInternational Forum on Urbanism
Escola Técnica Superior d'Arquitectura de Barcelona
Escola Técnica Superior d'Arquitectura de Barcelona
Rights accessOpen Access
Except where otherwise noted, content on this work
is licensed under a Creative Commons license
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Attribution-NonCommercial-NoDerivs 3.0 Spain
Abstract
In the global world, investors and tourists choose their markets and their destinations based on competitive conditions and attractive features of the territory. Today cities compete with every other in order to attract flows of capital, tourists and new residents, so urban management has copied traditional companies’ tools. Actually
the urban marketing has created brands with cities, and has associated one image and values. The article analyzes the function of the postmodern architecture in the branding of the city, because has an influence about
his image, about his cultural values associated and about the gentrification of his neighbourhood, that is about the expulsion of marginal people from the city centre. It analyzes, so, the planning of cultural resorts created like competitive advantages.
CitationCócola Gant, Agustín. Citymarketing, tourism and posmodern architecture in Barcelona: some social consequences. A: Conference of the International Forum on Urbanism. "6th Conference of the International Forum on Urbanism (IFoU): TOURBANISM, Barcelona, 25-27 gener". Barcelona: IFoU, 2012, p. 1-9.
ISBN978-84-8157-620-7