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Zara and Benetton: Comparison of two business models
dc.contributor | Cabré i Garcia, Josep |
dc.contributor.author | Palladino, Amalia Paola |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
dc.date.accessioned | 2010-08-27T11:26:16Z |
dc.date.available | 2010-08-27T11:26:16Z |
dc.date.issued | 2010-06-28 |
dc.identifier.uri | http://hdl.handle.net/2099.1/9620 |
dc.description.abstract | The project analizes and compares two very important and diferent business models in fast fashion industry: Zara y Benetton models. Their models are so diferent but have been a great success, due to their capacity to respond quickly to demand of the market, then due to their flexibility. In this regard, the project also demonstrates how information sharing have a big role to the success of a company. It improves the efficiency of a company and helps to achieve the customer satisfaction . To achieve a good sharing information, it' s important a good and strenght relationship between manufacturer and retailer. |
dc.language.iso | eng |
dc.publisher | Universitat Politècnica de Catalunya |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Direcció d'operacions::Anàlisi de processos de negoci i de fabricació |
dc.subject.lcsh | Clothing trade -- Case studies |
dc.subject.lcsh | Business |
dc.title | Zara and Benetton: Comparison of two business models |
dc.type | Master thesis (pre-Bologna period) |
dc.subject.lemac | Indústria de la confecció -- Estudi de casos |
dc.subject.lemac | Negocis |
dc.identifier.slug | 67041 |
dc.rights.access | Open Access |
dc.date.updated | 2010-07-16T10:19:20Z |
dc.audience.educationlevel | Estudis de primer/segon cicle |
dc.audience.mediator | Facultat d'Informàtica de Barcelona |
dc.audience.degree | ENGINYERIA INFORMÀTICA (Pla 2003) |