Strategic Management. Strategic Plan for SCHOTT Advanced Optics' entrance into the laser market
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Cita com:
hdl:2099.1/9205
Tutor / directorMas Machuca, Marta
Tipus de documentProjecte/Treball Final de Carrera
Data2009-02
Condicions d'accésAccés obert
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continguts d'aquesta obra estan subjectes a la llicència de Creative Commons
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Reconeixement-NoComercial-SenseObraDerivada 3.0 Espanya
Abstract
The following pages contain a strategic recommendation for SCHOTT AG, a Germanbased
multinational, to enter the market of optical materials and components for laser
applications. The company, through its Business Unit “Advanced Materials” is currently
successfully supplying optical materials and components made of glass to several
markets.
Is there a profitable opportunity for the company to join the Laser Market now?
This Thesis’ aim is to answer that question by following a basic strategic process,
which includes an external analysis based on the Five Forces Model, an application of
the Resource-based Theory as a way to internally analyze the company and the
construction of a first Strategic Plan as a formulation of the Strategy.
Keywords:
TitulacióENGINYERIA INDUSTRIAL (Pla 1994)
Localització
Fitxers | Descripció | Mida | Format | Visualitza |
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PFC_Ignacio_Laguna.pdf | Report | 1,102Mb | Visualitza/Obre |