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dc.contributorOlmo Ramon, Alex del
dc.contributor.authorGibert González, Gemma
dc.description.abstract"Never say never" is a project that aims to encourage and motivate young people who are in a professionally unstable situation. To do this, it is necessary to make a preliminary study of the target audience (young people between 16 and 30 years old). From the results analysis a set of conclusions are prepared and a promotional video based on true stories with a motivating message is created: "Never say never, take a chance and win." In this audiovisual product, six individuals of this target group, four men and two women, tell their own success story in the profession each one chose. It is aimed to appreciate the efforts of young people to overcome their own barriers and to reflect on them to get encouragement for the viewer’s own project.
dc.publisherUniversitat Politècnica de Catalunya
dc.subjectÀrees temàtiques de la UPC::So, imatge i multimèdia::Creació multimèdia::Vídeo digital
dc.subject.lcshDigital video
dc.titleMAI diguis MAI ("NEVER say NEVER")
dc.typeBachelor thesis
dc.subject.lemacVideo digital
dc.rights.accessRestricted access - author's decision
dc.audience.mediatorEscola Universitària Politècnica de Mataró

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