Show simple item record

dc.contributorPfisterer, Lucas
dc.contributor.authorNicolau Henrich, Borja
dc.date.accessioned2015-03-20T20:15:21Z
dc.date.issued2013
dc.identifier.urihttp://hdl.handle.net/2099.1/25571
dc.description.abstractAs customer participation in production of goods and services has relevantly increased in the later years, co-production has become a trending topic in marketing literature. The main purpose of this article is to examine which are the motives that lead customers to engage in co-production and which are the benefits that they obtain for such a relationship. This means answering “Why do they participate? and “What do they get from participating?”, as well as “Under which circumstances does co-production achieve better results?”. The findings show that, in addition to produce economic benefits on both customer and company, co-production also generates social and psychological benefits on customers, such as gaining social status and increasing self-esteem. Learning new skills, feeling competent, obtaining rewards and perceiving a sense of control are also customer’s motives and benefits from co-production that have been analysed. Acquiring a better market knowledge and being more efficient are the ones for companies. IKEA, NikeID and Threadless are companies that have fruitful implemented co-production.
dc.language.isoeng
dc.publisherUniversitat Politècnica de Catalunya
dc.publisherTechnische Universität Kaiserslautern
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Microeconomia::Empreses
dc.subject.lcshIndustrial management
dc.subject.lcshStrategic alliances (Business)
dc.subject.lcshIndustrial productivity
dc.titleEngaging in co-production activities - motives and benefits
dc.typeBachelor thesis
dc.subject.lemacEmpreses -- Direcció i administració
dc.subject.lemacAliances estratègiques (Empreses)
dc.subject.lemacProductivitat industrial
dc.rights.accessRestricted access - author's decision
dc.date.lift10000-01-01
dc.audience.educationlevelGrau
dc.audience.mediatorEscola Tècnica Superior d'Enginyeria Industrial de Barcelona
dc.contributor.covenanteeTechnische Universität Kaiserslautern
dc.description.mobilityOutgoing


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

All rights reserved. This work is protected by the corresponding intellectual and industrial property rights. Without prejudice to any existing legal exemptions, reproduction, distribution, public communication or transformation of this work are prohibited without permission of the copyright holder