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dc.contributorPfisterer, Lucas
dc.contributor.authorNicolau Henrich, Borja
dc.description.abstractAs customer participation in production of goods and services has relevantly increased in the later years, co-production has become a trending topic in marketing literature. The main purpose of this article is to examine which are the motives that lead customers to engage in co-production and which are the benefits that they obtain for such a relationship. This means answering “Why do they participate? and “What do they get from participating?”, as well as “Under which circumstances does co-production achieve better results?”. The findings show that, in addition to produce economic benefits on both customer and company, co-production also generates social and psychological benefits on customers, such as gaining social status and increasing self-esteem. Learning new skills, feeling competent, obtaining rewards and perceiving a sense of control are also customer’s motives and benefits from co-production that have been analysed. Acquiring a better market knowledge and being more efficient are the ones for companies. IKEA, NikeID and Threadless are companies that have fruitful implemented co-production.
dc.publisherUniversitat Politècnica de Catalunya
dc.publisherTechnische Universität Kaiserslautern
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Microeconomia::Empreses
dc.subject.lcshIndustrial management
dc.subject.lcshStrategic alliances (Business)
dc.subject.lcshIndustrial productivity
dc.titleEngaging in co-production activities - motives and benefits
dc.typeBachelor thesis
dc.subject.lemacEmpreses -- Direcció i administració
dc.subject.lemacAliances estratègiques (Empreses)
dc.subject.lemacProductivitat industrial
dc.rights.accessRestricted access - author's decision
dc.audience.mediatorEscola Tècnica Superior d'Enginyeria Industrial de Barcelona
dc.contributor.covenanteeTechnische Universität Kaiserslautern

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