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Engaging in co-production activities - motives and benefits
dc.contributor | Pfisterer, Lucas |
dc.contributor.author | Nicolau Henrich, Borja |
dc.date.accessioned | 2015-03-20T20:15:21Z |
dc.date.issued | 2013 |
dc.identifier.uri | http://hdl.handle.net/2099.1/25571 |
dc.description.abstract | As customer participation in production of goods and services has relevantly increased in the later years, co-production has become a trending topic in marketing literature. The main purpose of this article is to examine which are the motives that lead customers to engage in co-production and which are the benefits that they obtain for such a relationship. This means answering “Why do they participate? and “What do they get from participating?”, as well as “Under which circumstances does co-production achieve better results?”. The findings show that, in addition to produce economic benefits on both customer and company, co-production also generates social and psychological benefits on customers, such as gaining social status and increasing self-esteem. Learning new skills, feeling competent, obtaining rewards and perceiving a sense of control are also customer’s motives and benefits from co-production that have been analysed. Acquiring a better market knowledge and being more efficient are the ones for companies. IKEA, NikeID and Threadless are companies that have fruitful implemented co-production. |
dc.language.iso | eng |
dc.publisher | Universitat Politècnica de Catalunya |
dc.publisher | Technische Universität Kaiserslautern |
dc.subject | Àrees temàtiques de la UPC::Economia i organització d'empreses::Microeconomia::Empreses |
dc.subject.lcsh | Industrial management |
dc.subject.lcsh | Strategic alliances (Business) |
dc.subject.lcsh | Industrial productivity |
dc.title | Engaging in co-production activities - motives and benefits |
dc.type | Bachelor thesis |
dc.subject.lemac | Empreses -- Direcció i administració |
dc.subject.lemac | Aliances estratègiques (Empreses) |
dc.subject.lemac | Productivitat industrial |
dc.rights.access | Restricted access - author's decision |
dc.date.lift | 10000-01-01 |
dc.audience.educationlevel | Grau |
dc.audience.mediator | Escola Tècnica Superior d'Enginyeria Industrial de Barcelona |
dc.contributor.covenantee | Technische Universität Kaiserslautern |
dc.description.mobility | Outgoing |