Porsche VDM – Visualization from design to market

Abstract

This report presents a study that has been carried out in the context of a master thesis, proposed by the automobile manufacturer Porsche AG and conducted over a period of 24 weeks in the development center of Weissach, more precisely in the Virtual Reality (ESM5) Department. The thesis’ aim, entitled “Porsche VDM – Visualization from Design to Market”, is to harmonize the visualization process goal and to use the greatest possible synergies within the Porsche Departments. Therefore, a great deal of research and meetings with the involved areas of the VDM process have been carried out, as well as optimization analysis and proposals, leading to two main results, an explanatory document of how the current VDM process works and could be improved in the Public Relations and Press (GOP) Department, and another detailed document with a proposal for the adjustment and implementation of the VDM process in the Marketing Communication (VM2) Department.