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dc.contributorLuzzini, Davide
dc.contributor.authorMatesanz Mestres, Javier
dc.contributor.authorNuñez Garcia, Javier
dc.date.accessioned2014-09-18T10:37:00Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/2099.1/22431
dc.description.abstractEverybody begins to understand a clear guideline: “the audience is online”. Social media every day gain importance over traditional media, but also integrated with it. Having an online presence is no longer an option, it is the norm for business, entertainment, religion, politics, and for anyone who wants to keep track of their areas of interest. If ten years ago the Web was, for many, a question mark today is an inescapable reality. This is, without doubt, the most disruptive communication platform that has generated the human being. Therefore that has changed the way people entertain themselves, learn, work, contact with loved ones, shop, bank, meet people and many other things. It is no longer "connect", as they used to say some time ago. It's time to understand that now you connect "by Internet", that the social Web is a medium of communication with immense potential, and that is in every area. We must know how to exploit their potential to the maximum to make the difference.
dc.language.isoeng
dc.publisherUniversitat Politècnica de Catalunya
dc.publisherPolitecnico di Milano
dc.subjectÀrees temàtiques de la UPC::Economia i organització d'empreses::Aspectes socials
dc.subject.lcshOnline social networks
dc.titleImpact of social media in business to business relations
dc.typeMaster thesis (pre-Bologna period)
dc.subject.lemacXarxes socials en línia
dc.rights.accessRestricted access - author's decision
dc.date.lift10000-01-01
dc.audience.educationlevelEstudis de primer/segon cicle
dc.audience.mediatorEscola Tècnica Superior d'Enginyeria Industrial de Barcelona
dc.audience.degreeENGINYERIA INDUSTRIAL (Pla 1994)


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