Technology Roadmap of TV channel Gol Television for next two years
Document typeMaster thesis (pre-Bologna period)
Rights accessOpen Access
The principle objective of the project is to create the plan of new technology in terms of Customer Premises Equipment (CPE) for pay Spanish sport TV channel, Gol Television. This plan shall provide to obtain new equipment design, modern and efficient, that allows the company to reduce the costs, that are generates by current DTT equipment. Identification of the gaps within the organization sectors supports the plan development. Moreover the company, by implementation of the new technology plan, shall be able to offer its service in more affordable prices, and in effect increase the sales. The technology roadmap methodology is used in the study, in order to create the future channel technology strategy plan. The roadmapping process of technology planning in terms of CPE is supported by different analysis presented in the chapter 6 and chapter 7. Design process of technology roadmap consists of the company vision for the future and description of the CPE problems, based on the presented in chapter 5 current situation of Gol Television. Analysis of the technology roadmap scope, which is CPE, includes identification of the problems, gaps, and definition of the additional costs that are generated by actual DTT equipment. CPE technology roadmap consists of equipment requirements analysis that is used in order to create the technology plan with established CPE pre-solution. This analysis has beginning in the customers’ and company’s needs identification. Based on these needs general functional requirements in terms of future CPE are defined. These requirements underline the necessities and expectedness in terms of the new equipment characteristics. The functional requirements provide to identify different technology specifications that give the CPE pre-solution proposals. As a project conclusion is establishment of the CPE plan that includes all identified technology solutions, ordered and arranged within the time. The final choice of the CPE features depends on the company decision. The investment of assumed proposal of new CPE design, realized for this study, has an impact on the Mediapro company economy and, as it is presented in the chapter 8, can bring important advantage.
SubjectsBusiness planning, Technological innovations, Business enterprises -- Communication Systems, Digital television, Empreses -- Planificació, Innovacions tecnològiques, Empreses -- Sistemes de comunicació, Televisió digital terrestre