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dc.contributorMachado Sánchez, Sergio
dc.contributor.authorGarcia Marin, Alex
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Enginyeria Telemàtica
dc.date.accessioned2014-02-19T09:57:04Z
dc.date.available2014-02-19T09:57:04Z
dc.date.issued2013-09-09
dc.identifier.urihttp://hdl.handle.net/2099.1/20782
dc.description.abstractThis is a collaborative project between Duscholux and UPC. Through it Duscholux, one pioneer in the manufacture shower enclosures in Spain with over 40 years of experience, aims to gain presence in the market and enhance sales and marketing sections. For that, we thought about development of applications that help to show the product and to generate customer's curiosity, and two games to try to help improving brand's image in the consumer. This project is based on our study of Duscholux's market, and about its products and services offered to this market. Once we knew the company's products and how other companies promote themselves we proceed to make a proposal with a set of applications that enhances image of the mark and expands the number of potential customers. Proposed applications are based on augmented reality on mobile devices with 3D designs. Using this technology we can cause more impact on the consumer increasing his curiosity on Duscholux products. Along this report we introduce in the behaviour, history and current state of augmented reality on mobile devices. We describe the steps and requirements needed to get a development environment for augmented reality applications on Android OS. After explaining the development environment applied to this project will proceed to explain the steps taken and the changes undergone by the company accepted applications during development. Continues with possible future lines and improvements for this project. We end with the conclusions obtained throughout development of this project.
dc.language.isospa
dc.publisherUniversitat Politècnica de Catalunya
dc.subjectÀrees temàtiques de la UPC::Enginyeria de la telecomunicació
dc.subject.lcshVirtual reality
dc.subject.lcshMobile games
dc.subject.lcshAndroid (Electronic resource)
dc.subject.otherAndroid
dc.subject.otherVuforia
dc.subject.otherRealidad aumentada
dc.titleDiseño e implementación de aplicaciones móviles para la imagen de marca de una empresa (II)
dc.typeBachelor thesis
dc.subject.lemacRealitat virtual
dc.subject.lemacAndroid (Recurs electrònic)
dc.rights.accessOpen Access
dc.date.updated2013-09-13T06:33:51Z
dc.audience.educationlevelEstudis de primer/segon cicle
dc.audience.mediatorEscola d'Enginyeria de Telecomunicació i Aeroespacial de Castelldefels
dc.contributor.covenanteeDuscholux


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