Diseño e implementación de aplicaciones móviles para la imagen de marca de una empresa (II)

Abstract

This is a collaborative project between Duscholux and UPC. Through it Duscholux, one pioneer in the manufacture shower enclosures in Spain with over 40 years of experience, aims to gain presence in the market and enhance sales and marketing sections. For that, we thought about development of applications that help to show the product and to generate customer's curiosity, and two games to try to help improving brand's image in the consumer. This project is based on our study of Duscholux's market, and about its products and services offered to this market. Once we knew the company's products and how other companies promote themselves we proceed to make a proposal with a set of applications that enhances image of the mark and expands the number of potential customers. Proposed applications are based on augmented reality on mobile devices with 3D designs. Using this technology we can cause more impact on the consumer increasing his curiosity on Duscholux products. Along this report we introduce in the behaviour, history and current state of augmented reality on mobile devices. We describe the steps and requirements needed to get a development environment for augmented reality applications on Android OS. After explaining the development environment applied to this project will proceed to explain the steps taken and the changes undergone by the company accepted applications during development. Continues with possible future lines and improvements for this project. We end with the conclusions obtained throughout development of this project.