Estudio de viabilidad de un centro de negocios en Barcelona

Abstract

The project’s objective is to analyse the factors involved in the feasibility study of a business centre next to Barcelona’s international airport offering a restaurant, gym, spa, and other services. The business idea has emerged to the possible need to find an office for all executives who travel frequently and cannot find a place to do their jobs or meetings, creating offices in areas not intended for such use. Furthermore, the student believes there is a need to build a building with these services, because it is possible that in Barcelona this business idea does not currently exist, and instead, they have been located in other big business cities on United Kingdom and United States of America. Therefore, the objective of the business centre is to provide a temporary office including restaurants, gym, spa, garage and big areas for development meetings or events, offering these services to all people who look the comfort and speed in days working out of town. To meet this objective, the feasibility study is structured as follows: - A legal survey in which it has made visits to building site under study. Besides having consulted all the information on it though El Catastro and “El Registro de la propiedad de Barcelona”. - An urban survey, which was written by the Plan Parcial of Mas Blau Business Park. This plan has provided all regulations that influenced in the construction of the business centre. - A market survey, analyzing the current situation of El Prat de Llobregat, the Business Park and Europe. Besides the new ideas provided by the demand survey, the study of the offer in Barcelona and interviews with potential customers. - A SWOT analysis, with the sole purpose of finding those keys for the business idea. - A strategic plan, looking for the aspects related to the target audience of the business idea. A proposal for placement, analyzing how it will find the business center to hit the market. And the marketing mix, drawing conclusions about the keys that influence the real-state product. - An economic survey, which made estimates of income and expenses that will generate by the business idea, getting a product profitability. - A financial survey, analyzing the cash inflows and outflows, and getting the latest information to complete the feasibility study. For all this, the feasibility study of a business center in El Prat de Llobregat, offering these services and looking for potential customers, is acceptable and will be cost effective. Along with all this, the student wants to prove that investments in real-state should not end because the crisis, and that people with innovative ideas will be the only that will improve the country.