Ir al contenido (pulsa Retorno)

Universitat Politècnica de Catalunya

    • Català
    • Castellano
    • English
    • LoginRegisterLog in (no UPC users)
  • mailContact Us
  • world English 
    • Català
    • Castellano
    • English
  • userLogin   
      LoginRegisterLog in (no UPC users)

UPCommons. Global access to UPC knowledge

60.175 UPC academic works
You are here:
View Item 
  •   DSpace Home
  • Treballs acadèmics
  • Escola Tècnica Superior d'Enginyeria Industrial de Barcelona
  • Enginyeria en Organització Industrial (Pla 2000)
  • View Item
  •   DSpace Home
  • Treballs acadèmics
  • Escola Tècnica Superior d'Enginyeria Industrial de Barcelona
  • Enginyeria en Organització Industrial (Pla 2000)
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Identifying Design Piracy with Comparative and Non-Comparative Survey Methods

Thumbnail
View/Open
Report (859,9Kb) (Restricted access)
Share:
 
  View Usage Statistics
Cita com:
hdl:2099.1/17650

Show full item record
Capdevila Grases, Ramón
Tutor / directorHerm, Steffen
Document typeMaster thesis (pre-Bologna period)
Date2011
Rights accessRestricted access - author's decision
All rights reserved. This work is protected by the corresponding intellectual and industrial property rights. Without prejudice to any existing legal exemptions, reproduction, distribution, public communication or transformation of this work are prohibited without permission of the copyright holder
Abstract
A common strategy of copycats companies is to imitate the trade dress of a leading to try to gain consumers. When a copycat brand imitates the visual appearance of a leading brand is because he wants to exploit the positive associations related to the leading brand [23][27]. This leads to the critical question of what conditions determine the perceived similarity between a copycat and a leading brand. The current research examines whether different evaluation modes influence “confusion” measures; in particular, it compares the new procedure (non-comparative) with a “classical” side-by-side presentation of similar product designs (comparative). This thesis is focusing in three areas of study: packaging, using a can of a beer as model, the Smartphone’s, taking the iPhone and Galaxy II as examples, and cars, focusing on the Smart and the Noble a Chinese car. For the first two cases the results were as expected and my assumptions were confirmed: people recognize accurately in a comparative way and they identify copycats as original in a non-comparative evaluation mode. For the study: the recognition of the Noble as a piracy, the results have been interesting and worthy of further reasoning, for example how people get to know the new car. A lot of people identify the original as a copy when they are in the comparative mode, because they didn’t know the new car and then they were in trouble to accurately recognize the original, or maybe they doubted when they had to tell if the copycat is an older or further version of the original.
SubjectsTrademarks, Competition, Unfair, Product counterfeiting, Industrial design, Industrial property, Marques de fàbrica, Competència econòmica deslleial, Falsificació de productes, Disseny industrial, Propietat industrial
DegreeENGINYERIA D'ORGANITZACIÓ INDUSTRIAL (Pla 2000)
URIhttp://hdl.handle.net/2099.1/17650
Collections
  • Escola Tècnica Superior d'Enginyeria Industrial de Barcelona - Enginyeria en Organització Industrial (Pla 2000) [304]
  • Programes de Mobilitat Internacional - Programes de mobilitat 'outgoing' (ETSEIB) [1.287]
Share:
 
  View Usage Statistics

Show full item record

FilesDescriptionSizeFormatView
design piracy final.pdfBlockedReport859,9KbPDFRestricted access

Browse

This CollectionBy Issue DateAuthorsOther contributionsTitlesSubjectsThis repositoryCommunities & CollectionsBy Issue DateAuthorsOther contributionsTitlesSubjects

© UPC Obrir en finestra nova . Servei de Biblioteques, Publicacions i Arxius

info.biblioteques@upc.edu

  • About This Repository
  • Contact Us
  • Send Feedback
  • Inici de la pàgina