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dc.contributorSabaté i Garriga, Ferran
dc.contributor.authorLebherz, Philipp Robert
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.descriptionProjecte final de carrera fet en col.laboració amb Karlsruher Institut für Technologie
dc.description.abstractEnglish: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz.
dc.publisherUniversitat Politècnica de Catalunya
dc.subjectÀrees temàtiques de la UPC::Informàtica::Aspectes socials
dc.subject.lcshOnline social networks
dc.subject.otherSocial media
dc.subject.otherSocial media marketing
dc.subject.otherLinear regression
dc.subject.otherSocial network
dc.subject.otherEmpirical study
dc.subject.otherTravel agency
dc.titleRelevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector
dc.typeMaster thesis (pre-Bologna period)
dc.subject.lemacXarxes socials en línia
dc.rights.accessOpen Access
dc.audience.educationlevelEstudis de primer/segon cicle
dc.audience.mediatorFacultat d'Informàtica de Barcelona

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