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Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector
dc.contributor | Sabaté i Garriga, Ferran |
dc.contributor.author | Lebherz, Philipp Robert |
dc.contributor.other | Universitat Politècnica de Catalunya. Departament d'Organització d'Empreses |
dc.date.accessioned | 2011-10-27T07:52:48Z |
dc.date.available | 2011-10-27T07:52:48Z |
dc.date.issued | 2011-10-19 |
dc.identifier.uri | http://hdl.handle.net/2099.1/13264 |
dc.description | Projecte final de carrera fet en col.laboració amb Karlsruher Institut für Technologie |
dc.description.abstract | English: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz. |
dc.language.iso | spa |
dc.publisher | Universitat Politècnica de Catalunya |
dc.subject | Àrees temàtiques de la UPC::Informàtica::Aspectes socials |
dc.subject.lcsh | Online social networks |
dc.subject.other | Social media |
dc.subject.other | Social media marketing |
dc.subject.other | Statistics |
dc.subject.other | Linear regression |
dc.subject.other | |
dc.subject.other | |
dc.subject.other | Social network |
dc.subject.other | Marketing |
dc.subject.other | Empirical study |
dc.subject.other | Travel |
dc.subject.other | Travel agency |
dc.title | Relevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector |
dc.type | Master thesis (pre-Bologna period) |
dc.subject.lemac | Xarxes socials en línia |
dc.identifier.slug | 74844 |
dc.rights.access | Open Access |
dc.date.updated | 2011-10-25T22:07:21Z |
dc.audience.educationlevel | Estudis de primer/segon cicle |
dc.audience.mediator | Facultat d'Informàtica de Barcelona |
dc.audience.degree | ENGINYERIA TÈCNICA D'INFORMÀTICA DE GESTIÓ (Pla 2003) |