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dc.contributorSabaté i Garriga, Ferran
dc.contributor.authorLebherz, Philipp Robert
dc.contributor.otherUniversitat Politècnica de Catalunya. Departament d'Organització d'Empreses
dc.date.accessioned2011-10-27T07:52:48Z
dc.date.available2011-10-27T07:52:48Z
dc.date.issued2011-10-19
dc.identifier.urihttp://hdl.handle.net/2099.1/13264
dc.descriptionProjecte final de carrera fet en col.laboració amb Karlsruher Institut für Technologie
dc.description.abstractEnglish: Final proyect with the topic "relevant factors for the impact of social media marketing strategies - an empirical study of the internet travel agency sector" at Faculty of Informatics and the chair of management. Supervised by Ferran Sabaté and Antonio Cañabate. Student Philipp Lebherz.
dc.language.isospa
dc.publisherUniversitat Politècnica de Catalunya
dc.subjectÀrees temàtiques de la UPC::Informàtica::Aspectes socials
dc.subject.lcshOnline social networks
dc.subject.otherSocial media
dc.subject.otherSocial media marketing
dc.subject.otherStatistics
dc.subject.otherLinear regression
dc.subject.otherFacebook
dc.subject.otherTwitter
dc.subject.otherSocial network
dc.subject.otherMarketing
dc.subject.otherEmpirical study
dc.subject.otherTravel
dc.subject.otherTravel agency
dc.titleRelevant factors for the impact of social media marketing strategies: Empirical study of the internet travel agency sector
dc.typeMaster thesis (pre-Bologna period)
dc.subject.lemacXarxes socials en línia
dc.identifier.slug74844
dc.rights.accessOpen Access
dc.date.updated2011-10-25T22:07:21Z
dc.audience.educationlevelEstudis de primer/segon cicle
dc.audience.mediatorFacultat d'Informàtica de Barcelona


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