Analysis of Linoprint distribution channels, development of marketing concepts and tools

Abstract

The objective of this report is to analyze the effectiveness of current Linoprint distributors and potential new distributors, to analyze Linoprint’s company strengths compared to its competitors in the digital printing market, to develop Microsoft Excel based marketing tools, and to propose marketing concepts to Linoprint by analyzing Linoprint’s current marketing material and the package printing industry, which is the market that Linoprint is active in. The results of the project are used to develop tools and recommendations to improve Linoprint’s marketing and current company positioning, and to recommend strategies for Linoprint to consider as it enters the market.