2017, vol. 7, núm. 1http://hdl.handle.net/2117/1053572024-03-28T19:14:07Z2024-03-28T19:14:07ZManagement strategies for regional aiports: A study applied to Lleida- Alguaire AirportDaries Ramón, NataliaCristobal-Fransi, Eduardhttp://hdl.handle.net/2117/1054262020-07-22T21:58:47Z2017-06-14T16:03:23ZManagement strategies for regional aiports: A study applied to Lleida- Alguaire Airport
Daries Ramón, Natalia; Cristobal-Fransi, Eduard
Purpose: The main objective of this article is to analyse the current situation at Lleida-Alguaire
Airport and propose possible actions to increase its profitability.
Design/methodology/approach: This study presents the method as a research tool applied to
regional airports, in particular, Lleida-Alguaire Airport.
Findings: The study shows the importance of air transport and the current situation of Spanish
airports, specifically in Catalonia, exposing the main air traffic imbalances between different airports
and their effect on tourism. Finally, it describes and analyses the situation of Lleida-Alguaire Airport.
Originality/value: This article is one of the first works to focus on regional airports and it seeks ways
to improve their economic and social efficiency.
Practical Implications: Some actions in relation with aeronautical traffic are presented in order to
improve and increase the efficiency of the system.
2017-06-14T16:03:23ZDaries Ramón, NataliaCristobal-Fransi, EduardPurpose: The main objective of this article is to analyse the current situation at Lleida-Alguaire
Airport and propose possible actions to increase its profitability.
Design/methodology/approach: This study presents the method as a research tool applied to
regional airports, in particular, Lleida-Alguaire Airport.
Findings: The study shows the importance of air transport and the current situation of Spanish
airports, specifically in Catalonia, exposing the main air traffic imbalances between different airports
and their effect on tourism. Finally, it describes and analyses the situation of Lleida-Alguaire Airport.
Originality/value: This article is one of the first works to focus on regional airports and it seeks ways
to improve their economic and social efficiency.
Practical Implications: Some actions in relation with aeronautical traffic are presented in order to
improve and increase the efficiency of the system.An Assessment of the Expansion Strategy followed by Avianca Airlines: Period 2008-2012Emboaba Moreira, Mauriciohttp://hdl.handle.net/2117/1054252020-07-22T21:58:47Z2017-06-14T15:22:02ZAn Assessment of the Expansion Strategy followed by Avianca Airlines: Period 2008-2012
Emboaba Moreira, Mauricio
Purpose: This article aims to apply to the case of Avianca Airlines the Analytical Model for the
Assessment of Airline Expansion Strategies developed by Moreira (2014) in order to explain the
rationale of the expansion strategy followed by this airline and indicate other possible expansion
strategies.
Design/methodology/approach: This article is a case study in the sense that it aims to arrive to
broad generalizations based on the collected evidences, focusing on one of the most traditional airlines
in the world. This article is a positivist case study, based in the positivist understanding; because it is
supported by objective facts of the situation which are informed by the researcher’s interpretive
understanding according to it is recommended for this type of study.
Findings: The application of the Analytical Model for the Assessment of Airline Expansion Strategies
above referred was successful, considering that the model was able to explain a wide range of complex
aspects of the Avianca’s development. Thus, being one of the oldest airlines in continued operation in
the world, the expansion process of this airline is connected to many political, sociological and
economic facets - ie., its general environment - of its mother country, Colombia. The analytical model
offered the opportunity to explore these issues in a detailed manner, adding a broader comprehension
of this airline that goes beyond its operating and economic analysis.Originality/value: They reside on the fact that this is the first time that this analytical model is applied
to study extensively an actual situation. Besides, airlines in Latin America have not been widely covered
by the academia and this is an opportunity to begin to fill this gap. Furthermore, the referred analytical
model is applicable to organizations or firms that operate in other industries if the proper adjustments
are made.
Implications: The implications for the academic research are to understand that the reasons for the
success or failure of an airline in an expansion process may be explained by the suitability between the
expansion strategy followed by this airline, its business model, its operating environment and its general
environment. Moreover, this article demonstrates that the analysis of the suitability of the expansion
strategy followed by a specific airline may be made in the light of a solidly founded analytical
framework.
2017-06-14T15:22:02ZEmboaba Moreira, MauricioPurpose: This article aims to apply to the case of Avianca Airlines the Analytical Model for the
Assessment of Airline Expansion Strategies developed by Moreira (2014) in order to explain the
rationale of the expansion strategy followed by this airline and indicate other possible expansion
strategies.
Design/methodology/approach: This article is a case study in the sense that it aims to arrive to
broad generalizations based on the collected evidences, focusing on one of the most traditional airlines
in the world. This article is a positivist case study, based in the positivist understanding; because it is
supported by objective facts of the situation which are informed by the researcher’s interpretive
understanding according to it is recommended for this type of study.
Findings: The application of the Analytical Model for the Assessment of Airline Expansion Strategies
above referred was successful, considering that the model was able to explain a wide range of complex
aspects of the Avianca’s development. Thus, being one of the oldest airlines in continued operation in
the world, the expansion process of this airline is connected to many political, sociological and
economic facets - ie., its general environment - of its mother country, Colombia. The analytical model
offered the opportunity to explore these issues in a detailed manner, adding a broader comprehension
of this airline that goes beyond its operating and economic analysis.Originality/value: They reside on the fact that this is the first time that this analytical model is applied
to study extensively an actual situation. Besides, airlines in Latin America have not been widely covered
by the academia and this is an opportunity to begin to fill this gap. Furthermore, the referred analytical
model is applicable to organizations or firms that operate in other industries if the proper adjustments
are made.
Implications: The implications for the academic research are to understand that the reasons for the
success or failure of an airline in an expansion process may be explained by the suitability between the
expansion strategy followed by this airline, its business model, its operating environment and its general
environment. Moreover, this article demonstrates that the analysis of the suitability of the expansion
strategy followed by a specific airline may be made in the light of a solidly founded analytical
framework.Airport Level of Service: A Model according to Departing Passenger’s Perceptions at a Small-sized AirportElias Gonçalves, Max WellCaetano, Maurohttp://hdl.handle.net/2117/1053922020-07-22T21:58:46Z2017-06-13T17:16:03ZAirport Level of Service: A Model according to Departing Passenger’s Perceptions at a Small-sized Airport
Elias Gonçalves, Max Well; Caetano, Mauro
Purpose: This study proposes a conceptual model of level of service evaluation to a small-sized
airport with a focus on departing passengers.
Design/methodology: The variables selected to compose the model were chosen according to their
adequacy to departing passengers and the airport’s characteristics. A survey was conducted, and,
posteriorly, exploratory factor analysis was used in order to verify the adequacy of the conceptual
model proposed and also to improve it according to the results obtained.
Findings: The results show that the level of service of the airport is composed of three dimensions:
airport characteristics, passenger processing, and prices. The relative importance of the dimensions
according to their contribution to the composition of the airport’s overall level of service was also
determined.
Originality/value: The paper combines theoretical and practical findings in a model for level of
service evaluation to a small-sized airport from an air transportation management perspective.
2017-06-13T17:16:03ZElias Gonçalves, Max WellCaetano, MauroPurpose: This study proposes a conceptual model of level of service evaluation to a small-sized
airport with a focus on departing passengers.
Design/methodology: The variables selected to compose the model were chosen according to their
adequacy to departing passengers and the airport’s characteristics. A survey was conducted, and,
posteriorly, exploratory factor analysis was used in order to verify the adequacy of the conceptual
model proposed and also to improve it according to the results obtained.
Findings: The results show that the level of service of the airport is composed of three dimensions:
airport characteristics, passenger processing, and prices. The relative importance of the dimensions
according to their contribution to the composition of the airport’s overall level of service was also
determined.
Originality/value: The paper combines theoretical and practical findings in a model for level of
service evaluation to a small-sized airport from an air transportation management perspective.Managing the Risks: An Analysis of bird strike reporting at Part 139 Airports in Indiana 2001-2014Mendoca, Flavio A.C.Keller, JuliusWang, Yuhttp://hdl.handle.net/2117/1053872020-07-22T21:58:47Z2017-06-13T14:21:18ZManaging the Risks: An Analysis of bird strike reporting at Part 139 Airports in Indiana 2001-2014
Mendoca, Flavio A.C.; Keller, Julius; Wang, Yu
Purpose: The purpose of the current study was fourfold: to identify bird strike reporting trends at Part
139 airports in Indiana (2001-2014) for comparison to national data; to determine which quarter of the
year yields the most bird strike data; to gain a clearer understanding of the relationship between altitude
and bird strikes, and to develop information based upon the data analyzed that can be used for the
safety management of birds including comparisons to national data.
Design/methodology: The researchers in this study answered the research questions by reviewing,
sorting, and analyzing existing data. The data collection took place from March 01 to May 02, 2016.
Two data sets were utilized for data collection. The National Wildlife Strike Database (NWSD) and the
FAA Air Traffic Activity System (ATADS).
Findings: When compared to national data, Indiana Part 139 airports have seen a faster increase in
bird strike reporting during 2012 and 2014. Aggregate data indicated June through September (Quarter
3) had a significantly higher frequency of bird strikes reported. When examining bird strikes and
altitude of occurrences, the exponential equation explained 95 % of the variation in number of strikes
by 1,000-foot intervals from 1000 to 10,000 feet. Not surprisingly, the risk of bird strikes appears to
decrease as altitude increases.
Originality/value: This study adds to the body of knowledge by addressing the lack of published bird
strike report analyses at a regional level. It also connects data analyses to safety management system (SMS) concepts and Wildlife Hazards Management Programs (WHMP). The aviation community can
use regional bird strike data and information to develop or enhance existing wildlife hazard
management programs, increase pilot awareness, and for refinements in the development and
implementation of integrated research and operational efforts to mitigate the risk of bird strikes.
2017-06-13T14:21:18ZMendoca, Flavio A.C.Keller, JuliusWang, YuPurpose: The purpose of the current study was fourfold: to identify bird strike reporting trends at Part
139 airports in Indiana (2001-2014) for comparison to national data; to determine which quarter of the
year yields the most bird strike data; to gain a clearer understanding of the relationship between altitude
and bird strikes, and to develop information based upon the data analyzed that can be used for the
safety management of birds including comparisons to national data.
Design/methodology: The researchers in this study answered the research questions by reviewing,
sorting, and analyzing existing data. The data collection took place from March 01 to May 02, 2016.
Two data sets were utilized for data collection. The National Wildlife Strike Database (NWSD) and the
FAA Air Traffic Activity System (ATADS).
Findings: When compared to national data, Indiana Part 139 airports have seen a faster increase in
bird strike reporting during 2012 and 2014. Aggregate data indicated June through September (Quarter
3) had a significantly higher frequency of bird strikes reported. When examining bird strikes and
altitude of occurrences, the exponential equation explained 95 % of the variation in number of strikes
by 1,000-foot intervals from 1000 to 10,000 feet. Not surprisingly, the risk of bird strikes appears to
decrease as altitude increases.
Originality/value: This study adds to the body of knowledge by addressing the lack of published bird
strike report analyses at a regional level. It also connects data analyses to safety management system (SMS) concepts and Wildlife Hazards Management Programs (WHMP). The aviation community can
use regional bird strike data and information to develop or enhance existing wildlife hazard
management programs, increase pilot awareness, and for refinements in the development and
implementation of integrated research and operational efforts to mitigate the risk of bird strikes.The Study of Customer Relationship Management in Thai Airline Industry: A Case of Thai Travelers in ThailandLaw, Colinhttp://hdl.handle.net/2117/1053652020-07-22T21:58:47Z2017-06-12T17:15:07ZThe Study of Customer Relationship Management in Thai Airline Industry: A Case of Thai Travelers in Thailand
Law, Colin
Purpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai
aviation market. It identifies the recommended motivational factors that influence the airline customers’
decision to their airline choices. Airlines use different customer relationship management programs to
attract returning customers. This paper suggested the most attractive motivation factors for Thailand's
air travel market.
Design/methodology: This research paper is an attempt to study and identify the factors, including
loyalty program, distribution channel, customer services, promotions and other influence causes that
affected the customer preference in the airline ticket purchasing behavior in Thailand. A questionnaire
survey was conducted with the sample identified through unrestricted non probability sampling
technique at four major airports in Thailand. The data collected are analyzed to identify the favorable
drivers that lead to customer decision on airline choice.
Findings: The result from the study has demonstrated that price, and promotion has a significant
impact on customer preference and positively leads to repurchase intention for their future travel.
Moreover, flight schedules are also a main factor influencing the travelers’ final decision on airline
choice. However, when the promotional strategies and schedule are comparable between airlines,
customers are attracted by the airline amenities and services. Loyalty program (frequent-flier program flier program) is showing a less attractive motivator while distribution channel demonstrates the least
important affecting the travelers’ choice of airline.
Originality/value: The paper begins with an overview of previous research in the area of airlines
customer relationship management and then moves on to what is currently being implemented by the
airlines. The authors then propose several customer relationship strategies and identify the most
attractive one that motivates the Thai consumers.
2017-06-12T17:15:07ZLaw, ColinPurpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai
aviation market. It identifies the recommended motivational factors that influence the airline customers’
decision to their airline choices. Airlines use different customer relationship management programs to
attract returning customers. This paper suggested the most attractive motivation factors for Thailand's
air travel market.
Design/methodology: This research paper is an attempt to study and identify the factors, including
loyalty program, distribution channel, customer services, promotions and other influence causes that
affected the customer preference in the airline ticket purchasing behavior in Thailand. A questionnaire
survey was conducted with the sample identified through unrestricted non probability sampling
technique at four major airports in Thailand. The data collected are analyzed to identify the favorable
drivers that lead to customer decision on airline choice.
Findings: The result from the study has demonstrated that price, and promotion has a significant
impact on customer preference and positively leads to repurchase intention for their future travel.
Moreover, flight schedules are also a main factor influencing the travelers’ final decision on airline
choice. However, when the promotional strategies and schedule are comparable between airlines,
customers are attracted by the airline amenities and services. Loyalty program (frequent-flier program flier program) is showing a less attractive motivator while distribution channel demonstrates the least
important affecting the travelers’ choice of airline.
Originality/value: The paper begins with an overview of previous research in the area of airlines
customer relationship management and then moves on to what is currently being implemented by the
airlines. The authors then propose several customer relationship strategies and identify the most
attractive one that motivates the Thai consumers.Airport Choice Model in Multiple Airport RegionsMuñoz, ClaudiaCordoba, JorgeSarmiento, Ivánhttp://hdl.handle.net/2117/1053632020-07-22T21:58:47Z2017-06-12T15:17:20ZAirport Choice Model in Multiple Airport Regions
Muñoz, Claudia; Cordoba, Jorge; Sarmiento, Iván
Purpose: This study aims to analyze travel choices made by air transportation users in multi airport
regions because it is a crucial component when planning passenger redistribution policies. The purpose
of this study is to find a utility function which makes it possible to know the variables that influence
users’ choice of the airports on routes to the main cities in the Colombian territory.
Design/methodology: This research generates a Multinomial Logit Model (MNL), which is based on
the theory of maximizing utility, and it is based on the data obtained on revealed and stated preference
surveys applied to users who reside in the metropolitan area of Aburrá Valley (Colombia). This zone is
the only one in the Colombian territory which has two neighboring airports for domestic flights. The
airports included in the modeling process were Enrique Olaya Herrera (EOH) Airport and José María
Córdova (JMC) Airport. Several structure models were tested, and the MNL proved to be the most
significant revealing the common variables that affect passenger airport choice include the airfare, the
price to travel the airport, and the time to get to the airport.
Findings and Originality/value: The airport choice model which was calibrated corresponds to a
valid powerful tool used to calculate the probability of each analyzed airport of being chosen for
domestic flights in the Colombian territory. This is done bearing in mind specific characteristic of each
of the attributes contained in the utility function. In addition, these probabilities will be used to
calculate future market shares of the two airports considered in this study, and this will be done
generating a support tool for airport and airline marketing policies.
2017-06-12T15:17:20ZMuñoz, ClaudiaCordoba, JorgeSarmiento, IvánPurpose: This study aims to analyze travel choices made by air transportation users in multi airport
regions because it is a crucial component when planning passenger redistribution policies. The purpose
of this study is to find a utility function which makes it possible to know the variables that influence
users’ choice of the airports on routes to the main cities in the Colombian territory.
Design/methodology: This research generates a Multinomial Logit Model (MNL), which is based on
the theory of maximizing utility, and it is based on the data obtained on revealed and stated preference
surveys applied to users who reside in the metropolitan area of Aburrá Valley (Colombia). This zone is
the only one in the Colombian territory which has two neighboring airports for domestic flights. The
airports included in the modeling process were Enrique Olaya Herrera (EOH) Airport and José María
Córdova (JMC) Airport. Several structure models were tested, and the MNL proved to be the most
significant revealing the common variables that affect passenger airport choice include the airfare, the
price to travel the airport, and the time to get to the airport.
Findings and Originality/value: The airport choice model which was calibrated corresponds to a
valid powerful tool used to calculate the probability of each analyzed airport of being chosen for
domestic flights in the Colombian territory. This is done bearing in mind specific characteristic of each
of the attributes contained in the utility function. In addition, these probabilities will be used to
calculate future market shares of the two airports considered in this study, and this will be done
generating a support tool for airport and airline marketing policies.