This conversation with Toni Cumella takes place with regardto the recent exhibition entitled Cerámica Cumella:Shaping Ideas at the Architectural Association in London.Cerámica Cumella, a family business started by his grandfather,is dedicated to the manufacture of ceramic productssince 1880. Cumella reveals the origins of his profession bytaking us along a path between tradition and innovation inthe ceramic industry. He tells us about some of the projectsin which he is currently involved in collaboration with someof the most internationally recognized architects worldwide.Merging technology and fine arts, Cumella defineshis profession as a combination of the work of an artist, acraftsman and a technician. At every project, the collaborationprocess with the architect starts at the very earlieststage of design. Without pre-established limits, Toni Cumellaenjoys the challenge of every new single assignment,continuously testing himself at any of them.