Public lighting connects hundreds of millions of streetlights with access to power across the globe, being responsible for 19% of global electricity usage, 30% - 50% of a typical city's energy bill and the already exceeding levels of CO2 emissions. Consequently, this represents a priority issue for cities in their strategy towards sustainability. In this framework, the momentum for smart public lighting is growing as its implementation represent quick wins (such as increase security and safety, improve mobility, increase the attractiveness of public spaces, or improve quality of life for citizens) with a massive impact on energy savings and maintenance, and can be achieved through low-cost connectivity. This paper discusses the effectiveness, efficiency, and feasibility of any city establishing a smart public lighting infrastructure network. With this aim, a pilot intervention in San Sebastian's public lighting network is presented together with a holistic analysis based on the Value Creation Ecosystem (VCE) and the City Model Canvas (CMC) to visualise how such plans may offer public value with a long-term and sustainable approach. Additionally, relevant, and fundamental patterns and recommendations are provided, which may help other public managers effectively implement this service and scale-up its use and business model.