Next generation wireless communications networks will leverage software-defined radio and networking technologies, combined with cloud and fog computing. A pool of resources can then be dynamically allocated to create personalized network services (NSs). The enabling technologies are abstraction, virtualization and consolidation of resources, automatization of processes, and programmatic provisioning and orchestration. ETSI's network functions virtualization (NFV) management and orchestration (MANO) framework provides the architecture and specifications of the management layers. We introduce OOCRAN, an open-source software framework and testbed that extends existing NFV management solutions by incorporating the radio communications layers. This paper presents OOCRAN and illustrates how it monitors and manages the pool of resources for creating tailored NSs. OOCRAN can automate NS reconfiguration, but also facilitates user control. We demonstrate the dynamic deployment of cellular NSs and discuss the challenges of dynamically creating and managing tailored NSs on shared infrastructure.