The aim of this project is to analyse issues that are related to energy-saving LED lighting and to develop an innovative product meeting defined objectives. LED lamp should change colours, fit to the universal socket, has low cost and innovative design. In particular, the analysis included the currently used technologies and similar products placed on the market. The result is a Modular LED lamp prototype which is able to change colours and brightness. Besides this, the project contains the topics that are necessary for launching the final product into the market, e.g. schemes, branding and other problems connected with sales. The new LED lamp allows potential customers to run their business complying with sustainability policy requirements related to energy consumption, environmental and ethical issues, as well as with people’s well-being.