This paper introduces a cutting-edge data architecture designed for a smart advertising context, prioritizing efficient data flow and performance, robust security, while guaranteeing data privacy and integrity. At the core of this study lies the application of federated learning (FL) as the primary methodology, which emphasizes the authenticity and privacy of data while promptly discarding irrelevant or fraudulent information. Our innovative data model employs a semi-random role assignment strategy based on a variety of criteria to efficiently collect and amalgamate data. The architecture is composed of model nodes, data nodes, and validator nodes, where the role of each node is determined by factors such as computational capability, interconnection quality, and historical performance records. A key feature of our proposed system is the selective engagement of a subset of nodes for modeling and validation, optimizing resource use and minimizing data loss. The AROUND social network platform serves as a real-world case study, illustrating the efficacy of our data architecture in a practical setting. Both simulated and real implementations of our architecture showcase its potential to dramatically curtail network traffic and average CPU usage, while preserving the accuracy of the FL model. Remarkably, the system is capable of achieving over a 50% reduction in both network traffic and average CPU usage even when the user count escalates by twenty-fold. The click rate, user engagement, and other parameters have also been evaluated, proving that the proposed architecture’s advantages do not affect the smart advertising accuracy. These findings highlight the proposed architecture’s capacity to scale efficiently and maintain high performance in smart advertising environments, making it a valuable contribution to the evolving landscape of digital marketing and FL.