Purpose: Among the methods of comprehensive analysis for a product or an enterprise, there exist defects and deficiencies in traditional standard cost analyses and life cycle assessment methods. For example, some methods only emphasize one dimension (such as economic or environmental factors) while neglecting other relevant dimensions. This paper builds a factor analysis model of resource value flow, based on full life cycle assessment and eco-design theory, in order to expose the relevant internal logic between these two factors. Design/methodology/approach: The model considers the efficient multiplication of resources, economic efficiency, and environmental efficiency as its core objectives. The model studies the status of resource value flow during the entire life cycle of a product, and gives an in-depth analysis on the mutual logical relationship of product performance, value, resource consumption, and environmental load to reveal the symptoms and potentials in different dimensions. Findings: This paper illustrates logical relationships among resource efficiency, economic efficiency and environmental efficiency, builds a fully comprehensive evaluation analysis model to trace, evaluate and analyze the status of the material and value flow of the product life cycle process. Originality/value: This provides comprehensive, accurate and timely decision-making information for enterprise managers regarding product eco-design, as well as production and management activities. To conclude, it verifies the availability of this evaluation and analysis model using a Chinese SUV manufacturer as an example.