Recent advancements in artificial intelligence, particularly in Generative Pre-trained Transformers, have the potential to reshape educational methodologies by offering students quick assistance and new learning tools. However, concerns persist regarding the impact of AI on student creativity and critical thinking. This study evaluates the influence of ChatGPT on creative ideation processes through a pilot test involving undergraduate students specializing in Industrial Design and Product Development. The test employs a controlled experiment that allows students to compare the creative ideation process with and without access to AI to analyze how AI-assisted ideation influences creativity and innovation. The findings contribute to a deeper understanding of AI's role in education, providing insights to guide future initiatives to integrate these technologies into classroom settings. This study underscores the importance of balancing AI integration in education to ensure that it complements rather than replaces human creativity