Proton Exchange Membrane Fuel Cells (PEMFC) are a promising technology for substitution of hydrocarbon powerdrives and battery based electrical supply systems. However, below-required durability is still an important factor that hinders its widespread use, thus, novel operating approaches are required to surpass this shortcoming. The present abstract presents a line of research directed towards the of analysis and definition of load profile characteristics in order to design controllers and operation strategies that optimize cell efficiency and durability. Degradation of the catalyst layer, commonly composed of platinum supported on carbon (Pt/C), mainly due to platinum loss by oxidation/dissolution and the resulting reduction of Electrochemical Active Surface Area (ECSA), is the main issue reducing the durability of PEMFC.