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    • Alternative marketing channels: the case of the Door-to-Door Channels in a Food Company 

      Zorzano Walker, Ester (Universitat Politècnica de Catalunya / Universidade de São Paulo, 2017-10)
      Master thesis
      Open Access
      Consumers seek products of excellence and value propositions that satisfy their needs and wishes. Companies, while meeting those needs, are facing challenges of how to design, select and manage distribution channels that ...