Browsing by Author "Vallespín Arán, María"
Sales education beyond the classroom: building participative learning experiences in sales management through the CMGS method (Case Method with Guest Speakers) Ruizalba Robledo, José Luis; Almenta López, Estefanía; Vallespín Arán, María (OmniaScience, 2014-09)
Open AccessThe overarching goal of working through the CMGSMethod (Case Method with GuestSpeakers) in Sales Management courses is toprovide Marketing students with practical knowledge about how a sales managercan deal with a wide ...
Ruizalba Robledo, José Luis; Vallespín Arán, María; Martin-Sanchez, Victor; Rodríguez Molina, Miguel Ángel (OmniaScience, 2015-04)
Open AccessPurpose: To disentangle the ways in which social norms shape entrepreneurial intentions of university students and to analyse the moderating effect of gender that may arise. Design/methodology/approach: We have used the ...