Browsing by Author "Tuorila, Hely"

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What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay

Seppa, Laila; Latvala, Terhi; Faiçal, Akaichi; Gil Roig, José María; Tuorila, Hely (2015-07-01)
Article
Open Access
The effects of written information of key sensory characteristics of apple cultivars on hedonic ratings and willingness to pay (WTP) were measured in an experimental auction. Participants (n = 118, 95F, 23M, mean age 37y.) ...