Browsing by Author "Tuorila, Hely"
What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay Seppa, Laila; Latvala, Terhi; Faiçal, Akaichi; Gil Roig, José María; Tuorila, Hely (2015-07-01)
Open AccessThe effects of written information of key sensory characteristics of apple cultivars on hedonic ratings and willingness to pay (WTP) were measured in an experimental auction. Participants (n = 118, 95F, 23M, mean age 37y.) ...