Browsing by Subject "Technological innovations -- Economic aspects"
Now showing items 1-3 of 3
(Universitat Politècnica de Catalunya / ETH Zürich, 2015)
UPC Master thesis
Covenantee: Eidgenössische Technische Hochschule ZürichPurpose The purpose of this thesis is to shed light on how different bundling, service and pricing strategies affect the customer’s willingness to pay and purchase intention of a service related to a new technology and ...
(Universitat Politècnica de Catalunya, 2012)
Restricted access - author's decisionDisruptive innovations appear year after year in all kind of different technological areas. Not every breakthrough technology that tries to enter a market does it successfully so it is important to understand the key factors ...
Restricted access - publisher's policy