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    • Capturing the cannibalization effect 

      Suárez Otero, Alejandro (Universitat Politècnica de Catalunya / Universitat de Barcelona, 2019-06)
      Master thesis
      Restricted access - author's decision
      Covenantee:   Accenture
      Cannibalization is defined as the negative effect that one product's sales have on the sales of other products offered by the same rm. In essence, these effects could result with high stock levels on the affected product, ...