Browsing by Author "Suárez Otero, Alejandro"
Suárez Otero, Alejandro (Universitat Politècnica de Catalunya / Universitat de Barcelona, 2019-06)
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Covenantee: AccentureCannibalization is defined as the negative effect that one product's sales have on the sales of other products offered by the same rm. In essence, these effects could result with high stock levels on the affected product, ...