Browsing by Subject "Social media"
Now showing items 1-20 of 53
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A framework to understand attitudes towards immigration through Twitter
(MDPI, 2021)
Article
Open AccessUnderstanding public opinion towards immigrants is key to prevent acts of violence, discrimination and abuse. Traditional data sources, such as surveys, provide rich insights into the formation of such attitudes; yet, they ... -
Analysis and categorization of studies of digital marketing in small and medium enterprises
(OmniaScience, 2022-10)
Article
Open AccessPurpose: To analyze and categorize the scientific production in the field of digital marketing in small and medium enterprises. Design/methodology/approach: We retrieved the bibliographic information of 294 publications ... -
Aplicacions de rastreig de xarxes socials pel coneixement semàntic de la web en entorns de Business Intelligence
(Universitat Politècnica de Catalunya, 2011-09-21)
Master thesis
Restricted access - confidentiality agreement -
Applying sentiment analysis on Spanish tweets using BETO
(CEUR-WS.org, 2021)
Conference report
Open AccessEmotion analysis of messages using machine learning techniques is a difficult and cumbersome task requiring a major effort to obtain reliable results. This challenge is even more pronounced when the target language is not ... -
Automated curation of brand-related social media images with deep learning
(2018-10)
Article
Open AccessThis paper presents a work consisting in using deep convolutional neural networks (CNNs) to facilitate the curation of brand-related social media images. The final goal is to facilitate searching and discovering user-generated ... -
Collective response to media coverage of the COVID-19 pandemic on Reddit and Wikipedia: mixed-methods analysis
(JMIR, 2020-10-12)
Article
Open AccessBackground: The exposure and consumption of information during epidemic outbreaks may alter people’s risk perception and trigger behavioral changes, which can ultimately affect the evolution of the disease. It is thus of ... -
La comunicació cap a l'usuari al Campus del Baix Llobregat
(2018-05-10)
Conference lecture
Open AccessLa Biblioteca del Campus del Baix Llobregat de la Universitat Politècnica de Catalunya a Castelldefels dona suport a les dues escoles del Campus: l’Escola Superior d’Agricultura de Barcelona (ESAB), l’Escola d’Enginyeria ... -
Coping with and addressing the risks of children TV and online devices usage: A review and proposal of guidelines for parents
(Association for Computing Machinery (ACM), 2019)
Conference report
Open AccessChildren start to be heavy users of media and connected devices as young as 5 years old. This widespread change of habits, while it is regarded as an opportunity for enhanced learning and acquisition of digital literacy, ... -
Correlating students performance with social networks use in teaching
(2013-10-21)
Article
Restricted access - publisher's policyThis paper concerns the effectiveness of the use of social networks in attitudinal training courses such as “Leadership”. It is aimed at: 1)comparing the participation of students in study discussions when using or not ... -
Desenvolupament d’activitats d’ensenyament-aprenentatge basades en tècniques Big Data i Intel·ligència de negoci
(Universitat Politècnica de Catalunya, 2022-06-13)
Master thesis
Open AccessActualment, es generen milions de dades per minut a tot el món, tecnologies com el Big Data i les Dades Obertes donen solució tant a la necessitat de produir-les com d'accedir-les, per obtenir informació i generar coneixement. ... -
Do positive twitter messages have impact on stock liquidity?
(2018)
Conference lecture
Restricted access - publisher's policySocial media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. In recent times, social media has affected many aspects of human communication, as well as business. ... -
Editor, busques més visibilitat per a les teves publicacions?
(2016)
Other
Open Access -
Effects of social media on organizational behavior in non-democratic countries
(2016)
Article
Restricted access - publisher's policyMany researchers (e.g., Johns, 2014; Parveen, Jaafar & Ainin, 2014; Razmerita, Kirchner & Nabeth, 2014) have suggested the use of social media in companies has several and different positive effects on the behaviors of ... -
Elevating low-effort engagement to cultivate stronger community commitment: a study of social capital within instagram’s brand community
(OmniaScience, 2024-03)
Article
Open AccessPurpose: This study aimed to analyze the role of social capital in enhancing the engagement of community members, specifically transitioning them from low-effort participation to higher levels of commitment toward the ... -
Evaluation of social media channel preference for student engagement improvement in universities using entropy and TOPSIS method
(OmniaScience, 2015-12)
Article
Open AccessPurpose: To analyze students’ social media preference in order to improve student engagement with university by examining social media implementation quality in terms of information and service quality. Design/methodo ... -
Exploring the applications and limitations of location-based social network data in urban spatiotemporal analysis
(Universitat Politècnica de Catalunya, 2021-09-27)
Doctoral thesis
Open AccessNowadays, the widespread utilization of intelligent mobile and located-embedded services extends the border of social network sites (SNS) to physical-spatial space. The appearance of SNS changes our daily life meanwhile ... -
Factors influencing popularity of branded content in Facebook fan pages
(2014-12-01)
Article
Restricted access - publisher's policySocial media is achieving an increasing importance as a channel for gathering information about products and services. Brands are developing its presence in social networking sites to meet brand awareness, engagement and ... -
Fake news and youngsters’ decision journey: An evaluation of the influence of misinformation on social media
(OmniaScience, 2023-12)
Article
Open AccessPurpose: Social media has changed the way users interact with each other, and has become an important part of numerous lives. However, there is an increasing flow of implausible content circulating on social media, which ... -
From pixels to sentiment: fine-tuning CNNs for visual sentiment prediction
(2017-02-05)
Article
Open AccessVisual multimedia have become an inseparable part of our digital social lives, and they often capture moments tied with deep affections. Automated visual sentiment analysis tools can provide a means of extracting the rich ... -
Futbol femení: l’impacte de les xarxes socials i el perfil dels seguidors
(2023-03-02)
Conference report
Open AccessL’objectiu d’aquest Treball de Final de Grau és investigar com és el perfil dels seguidors del futbol femení, sobretot en l’àmbit digital; i també l’impacte de les xarxes socials i la comunicació en els clubs de futbol ...