Now showing items 1-8 of 8

    • A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management 

      Damm, Raphael; Rodríguez Monroy, Carlos (Intangible Capital, 2011-11)
      Article
      Open Access
      Purpose: A number of customer metrics allow estimating customer profitability with methods such as the Customer Lifetime Value (CLV). However, investments in customer relationships carry the potential risk to destroy value ...
    • Adaptation of coordination mechanisms to network structures 

      Mittermayer, Herwig; Rodríguez Monroy, Carlos (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2008-12)
      Article
      Open Access
      The coordination efficiency of Supply Chain Management is determined by two opposite poles: benefit from improved planning results and associated coordination cost. The centralization grade, applied coordination mechanisms ...
    • Empirical evaluation of the efficiency of the Iberian power futures market 

      Capitan Herráiz, Alvaro; Rodríguez Monroy, Carlos (School of Industrial and Aeronautic Engineering of Terrassa (ETSEIAT). Universitat Politècnica de Catalunya (UPC), 2008-12)
      Article
      Open Access
      Market efficiency is analysed for the Iberian Power Futures Market and other European Power Markets, as well as other fuel markets through evaluation of ex-post Forward Risk Premium. The equilibrium price from compulsory ...
    • Factores determinantes en la dinámica de las redes virtuales de fabricación global 

      Vilana, José Ramón; Rodríguez Monroy, Carlos (Intangible Capital, 2011-04)
      Article
      Open Access
      Objeto: Demostrar la existencia de una serie de mecanismos estructurales que los actores utilizan como herramientas para poder ejercer un poder tácito en las RVFGs. Diseño/metodología: Análisis de la industria de ...
    • How to measure customer value and its relationship with shareholder value in a business-to-business market 

      Bermejo, Gustavo; Rodríguez Monroy, Carlos (Intangible Capital, 2010-04)
      Article
      Open Access
      Intangible assets are difficult to measure, but nowadays the value of the shares of firms in the stock exchange market contains a high percentage of intangible capital and customers are one of the main intangible assets ...
    • Let others manufacture! Towards a new manufacturing framework 

      Vilana Arto, José Ramón; Rodríguez Monroy, Carlos (Intangible Capital, 2009-10)
      Article
      Open Access
      Global manufacturing virtual networks (GMVNs) constitute a new type of vertical and horizontal relations between independent companies or even competitors where it is not needed to maintain internal manufacturing resources ...
    • La productividad desde una perspectiva humana: Dimensiones y factores 

      Cequea, Mirza Marvel; Rodríguez Monroy, Carlos; Núñez Bottini, Miguel Angel (Intangible Capital, 2011-11)
      Article
      Open Access
      Objeto: El propósito de este artículo es realizar una revisión de la literatura, tanto de los fundamentos teóricos, como de investigaciones empíricas, con la finalidad de establecer relaciones entre las variables relativas ...
    • Structure and relationships within global manufacturing virtual networks 

      Vilana Arto, José Ramón; Rodríguez Monroy, Carlos (Intangible Capital, 2009-04)
      Article
      Open Access
      Global Manufacturing Virtual Networks (GMVNs) are dynamically changing organizations formed by Original Equipment Manufacturers (OEMs), Contract Manufacturers (CMs), turn-key and component suppliers, R+D centres and ...