Browsing by Author "Reinhard, Francisco"

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    • Applying SEO, SEA and Data Analysis to small online businesses in order to increase visibility 

      Reinhard, Francisco (Universitat Politècnica de Catalunya, 2019-09-19)
      Master thesis
      Restricted access - author's decision
      Covenantee:   Kartli
      The goal of this study is to analyse the importance of Search Engine Optimization (SEO) and Search Engine Advertising (SEA) and to verify this by applying both techniques in a real business case. The practical part consists ...