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    • From blue to grey tourısm: cultural brand or culture of trademarks 

      Reina Gutierrez, Eva (International Forum on Urbanism / Escola Técnica Superior d'Arquitectura de Barcelona, 2012-01)
      Conference report
      Open Access
      This communication aims at analyzing the fact that tourist destinations are changing in recent times; as Ashworth called it ‘a change from blue to grey tourism’. It moves away from the traditional commonplace model of ...