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  • Marketing plan for the introduction of a new high-end detection tool 

    Gibernau Torres, Alvaro (Universitat Politècnica de Catalunya, 2010-10)
    Master thesis (pre-Bologna period)
    Restricted access - author's decision
    The folowing master thesis focuses on the development of the marketing plan for a new high-end radar based detection tool. It was written in colaboration with Hilti Corp., one of the leading manufacturers of detection ...