Now showing items 1-11 of 11

    • Analyzing and testing viewability methods in an advertising network 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Institute of Electrical and Electronics Engineers (IEEE), 2020-06-29)
      Article
      Open Access
      Many of the current online businesses base completely their revenue models in earnings from online advertisement. A problematic fact is that according to recent studies more than half of display ads are not being detected ...
    • Aplicació per gestionar funcionalitats dels productes de Softonic 

      Plana Solés, Xavier (Universitat Politècnica de Catalunya, 2013-01-23)
      Master thesis (pre-Bologna period)
      Restricted access - confidentiality agreement
    • Estudi, anàlisi, disseny i prototipatge d'un nou portal web de serveis publicitaris 

      Tanyà Palacios, Guillem (Universitat Politècnica de Catalunya, 2011-05-25)
      Master thesis (pre-Bologna period)
      Open Access
      Català: El projecte està basat en l'assignatura de PESBD de la branca d'Enginyeria del Software. Detalla l'estudi, anàlisi i disseny d'un portal web de serveis publicitaris enfocada al sector del petit comerç, el comerç ...
    • Intelligent Advertising 

      Díaz Pinedo, Edilfredo Eliot (Universitat Politècnica de Catalunya, 2012-06-26)
      Master thesis (pre-Bologna period)
      Open Access
      Intelligent Advertisement diseña e implementa un sistema de publicidad para dispositivos móviles en un centro comercial, donde los clientes reciben publicidad de forma pasiva en sus dispositivos mientras están dentro.
    • Internet publicitario 

      Barceló Garcia, Miquel (2012-02)
      Article
      Open Access
    • Measuring online advertising viewability and analyzing its variability across different dimensions 

      Expósito Ventura, Marta; Ruipérez Valiente, José A.; Forné Muñoz, Jorge (Association for Computing Machinery (ACM), 2020)
      Conference report
      Restricted access - publisher's policy
      Many of the current online business base completely their revenue models in earnings from online advertisement. A problematic fact is that according to Google more than half of display ads are not being seen. The International ...
    • Modelització de la probabilitat de visualització completa 

      Pedrós Martínez, David (Universitat Politècnica de Catalunya, 2017-01-12)
      Bachelor thesis
      Restricted access - confidentiality agreement
      Covenantee:   Smadex
    • Motor de recomendación e integración con Ad server 

      Oliva Rodríguez, Joana (Universitat Politècnica de Catalunya, 2014-07)
      Master thesis (pre-Bologna period)
      Open Access
      Covenantee:   Cellnex Telecom
    • On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising 

      Puglisi, Silvia; Rebollo Monedero, David; Forné Muñoz, Jorge (2016)
      Conference report
      Open Access
      On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting ...
    • Rendiment de les aplicacions en l'entorn RTB 

      Piacentino, Esteban (Universitat Politècnica de Catalunya, 2016-06-23)
      Bachelor thesis
      Restricted access - confidentiality agreement
      Covenantee:   Smadex
    • Uso de estrategias de comunicación en internet de las agencias de viaje españolas 

      Sabaté i Garriga, Ferran; Cañabate Carmona, Antonio; Velarde-Iturralde, M.Andrea; Griñón-Barceló, Raquel (2010-03-26)
      Article
      Open Access
      La evolución del marketing tradicional al electrónico se ha dado con la llegada de las nuevas tecnologías de la información y la comunicación, las cuales han repercutido en las estrategias de marketing utilizadas en las ...