Browsing by Contributor "Pfisterer, Lucas"
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(Universitat Politècnica de Catalunya / Technische Universität Kaiserslautern, 2013)
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Covenantee: Technische Universität KaiserslauternAs customer participation in production of goods and services has relevantly increased in the later years, co-production has become a trending topic in marketing literature. The main purpose of this article is to examine ...