Now showing items 1-1 of 1

    • Engaging in co-production activities - motives and benefits 

      Nicolau Henrich, Borja (Universitat Politècnica de Catalunya / Technische Universität Kaiserslautern, 2013)
      Bachelor thesis
      Restricted access - author's decision
      Covenantee:   Technische Universität Kaiserslautern
      As customer participation in production of goods and services has relevantly increased in the later years, co-production has become a trending topic in marketing literature. The main purpose of this article is to examine ...